Privacy policy
Privacy Policy
Last updated: October 1, 2026
1. Overview
EUResell operates this website and store.
This Privacy Policy explains how EUResell collects, uses, discloses, stores, and otherwise processes personal information when you visit our website, use our services, make a purchase, create an account, communicate with us, or otherwise interact with EUResell.
EUResell is powered by Shopify, which provides the e-commerce platform used to operate our store.
For the purposes of applicable data protection laws, including the General Data Protection Regulation (“GDPR”), EUResell is the data controller where we determine the purposes and means of processing your personal information.
Contact Email: info@euresell.com
2. Personal Information We Collect
Depending on how you interact with EUResell, we may collect or process the following categories of personal information:
Contact Information
This may include:
Name
Email address
Telephone number
Billing information
Address information
Other information you voluntarily provide
Account Information
Where account functionality is available, we may collect:
Username
Account preferences
Settings
Authentication information
Transaction Information
This may include:
Products or services viewed
Items added to your cart
Purchase history
Order numbers
Transaction amounts
Payment status
Refunds or cancellations
Other transaction-related information
Payment Information
Payments are processed through Shopify and/or third-party payment providers.
Payment providers may process information such as:
Payment card details
Payment method
Billing information
Transaction information
Payment confirmation
EUResell does not necessarily receive or store complete payment-card information directly.
Communications
When you contact us, we may process information contained in:
Customer support requests
Emails
Complaints
Refund requests
Other communications with us
Device and Usage Information
We and our service providers may automatically collect information such as:
IP address
Browser type
Device type
Operating system
Unique identifiers
Pages viewed
Website interactions
Referring websites
Date and time of visits
Cookie and similar technology information
This follows the same core categories already covered in your current policy, including contact, transaction, account, communication, device, and usage information. Pasted markdown (2)
3. How We Collect Personal Information
We may collect personal information:
Directly from you, including when you place an order, create an account, contact us, or otherwise provide information
Automatically, through cookies and similar technologies when you use our website
From Shopify and service providers, where they process information necessary to provide services to us
From payment providers in connection with transactions
From marketing and advertising partners, where permitted by applicable law
From other third parties, where legally permitted
Your current policy already uses the same general source structure. Pasted markdown (2)
4. How We Use Your Personal Information
We may use personal information for the following purposes:
Providing Our Services
Including to:
Process purchases and transactions
Process payments
Fulfill orders
Maintain customer accounts
Provide customer support
Handle returns, refunds, or cancellations
Communicate with you about your account or orders
Provide features and functionality requested by you
Improving EUResell
We may use information to:
Operate and maintain our website
Improve our services
Understand how customers interact with EUResell
Diagnose technical issues
Develop new features
Personalize your experience
Security and Fraud Prevention
We may process personal information to:
Detect fraudulent transactions
Prevent misuse of our website
Secure accounts
Investigate suspicious activity
Protect EUResell and its customers
Marketing and Advertising
Where permitted by law, we may use personal information to:
Send promotional communications
Advertise our services
Measure advertising performance
Personalize marketing
Understand campaign effectiveness
Where consent is required by law, we will rely on consent.
You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in those emails.
Legal and Regulatory Purposes
We may process information where necessary to:
Comply with applicable laws
Meet accounting and tax requirements
Respond to lawful requests from authorities
Establish, exercise, or defend legal claims
Enforce our policies
Protect our rights
These purposes are consistent with the main processing purposes already contained in your current policy. Pasted markdown (2)
5. Legal Bases for Processing
Where the GDPR or similar laws apply, we may process personal information based on:
Performance of a Contract
Where processing is necessary to provide services, process transactions, fulfill orders, or otherwise perform our agreement with you.
Legal Obligation
Where processing is necessary to comply with applicable law.
Legitimate Interests
Where necessary for legitimate business purposes, including:
Improving our services
Preventing fraud
Maintaining security
Handling disputes
Understanding website usage
Protecting our business
provided that those interests are not overridden by your rights and freedoms.
Consent
Where required, we may rely on your consent, including for certain:
Marketing communications
Advertising activities
Cookies or similar technologies
You may withdraw consent at any time.
6. Cookies and Similar Technologies
EUResell and our service providers may use cookies, pixels, local storage, and similar technologies.
These technologies may be used to:
Provide essential website functionality
Remember preferences
Maintain shopping-cart functionality
Analyze website usage
Detect fraud
Measure advertising performance
Personalize advertising where permitted
Where required by law, non-essential cookies will only be used after obtaining appropriate consent.
You may manage cookie preferences through tools provided on our website or through your browser settings.
7. How We Disclose Personal Information
We may disclose personal information where reasonably necessary to operate EUResell.
Recipients may include:
Shopify
Our store is hosted by Shopify, which processes information to provide and operate its e-commerce platform.
Payment Providers
Information may be shared with:
Payment processors
Banks
Card networks
Fraud-prevention providers
Other parties involved in processing transactions
Service Providers
We may use third parties that provide services such as:
Website hosting
IT services
Analytics
Customer support
Cloud storage
Email services
Accounting
Security
Fraud prevention
Marketing and Advertising Partners
Where permitted by law, we may share information with advertising and marketing partners for purposes such as:
Advertising
Analytics
Campaign measurement
Attribution
Legal Disclosures
We may disclose information where necessary to:
Comply with applicable law
Respond to valid legal requests
Investigate fraud or unlawful conduct
Enforce our policies
Protect our legal rights
Business Transactions
Information may be transferred in connection with:
Merger
Acquisition
Restructuring
Financing
Sale of assets
Insolvency
Similar corporate transactions
Your current policy already covers disclosure to Shopify, service providers, marketing partners, affiliates, and disclosures connected with legal or business transactions. Pasted markdown (2)
8. Relationship With Shopify
EUResell uses Shopify to operate its website and store.
Information submitted through EUResell may be transmitted to and processed by Shopify and its service providers.
Shopify may process certain personal information independently in connection with the operation, security, analytics, and improvement of its platform.
Customers may review Shopify’s own privacy information through Shopify’s official privacy resources.
Your existing policy already identifies Shopify as the platform provider processing information connected with the store. Pasted markdown (2)
9. Third-Party Websites and Links
EUResell may contain links to websites or services operated by independent third parties.
We do not control those websites and are not responsible for their:
Privacy practices
Security
Content
Terms
Services
You should review the privacy policies of third-party websites before providing personal information to them.
The inclusion of a link does not by itself imply endorsement, affiliation, or control.
10. International Data Transfers
Some service providers may process personal information outside Latvia or outside the European Economic Area (“EEA”).
Where personal information is transferred outside the EEA and applicable law requires additional safeguards, we may rely on:
European Commission adequacy decisions
Standard Contractual Clauses
Other legally recognized transfer mechanisms
11. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
Retention periods may depend on:
The duration of our relationship with you
Account maintenance
Legal obligations
Tax and accounting requirements
Fraud prevention
Dispute resolution
Legal claims
Enforcement of agreements
Information may be deleted or anonymized when it is no longer reasonably required, subject to applicable legal obligations.
12. Security
We use reasonable technical and organizational measures intended to protect personal information against:
Unauthorized access
Loss
Misuse
Alteration
Destruction
Unauthorized disclosure
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
Customers should avoid sending sensitive or confidential information through insecure communication channels.
13. Your Privacy Rights
Depending on where you live, you may have rights regarding your personal information.
For individuals in the EEA, these may include:
Right of Access
You may request access to personal information we hold about you.
Right to Rectification
You may request correction of inaccurate or incomplete information.
Right to Erasure
You may request deletion of personal information in circumstances permitted by law.
Right to Restriction
You may request that we restrict processing in certain circumstances.
Right to Data Portability
Where applicable, you may request certain information in a structured, commonly used, machine-readable format.
Right to Object
You may object to certain processing based on legitimate interests.
You may also object at any time to processing for direct marketing purposes.
Right to Withdraw Consent
Where processing is based on consent, you may withdraw that consent at any time.
Right to Lodge a Complaint
You may have the right to lodge a complaint with the relevant data-protection supervisory authority.
Your existing policy already covers access, deletion, correction, portability, objection/restriction, and withdrawal of consent. Pasted markdown (2)
14. Exercising Your Rights
To exercise a privacy right, contact:
info@euresell.com
Please include enough information for us to understand and process your request.
We may need to verify your identity where permitted or required by law.
We will respond within the timeframe required by applicable law.
We will not discriminate against you for exercising your lawful privacy rights.
15. Children’s Privacy
EUResell is not intended for use by children acting independently where they do not have the legal capacity required under applicable law.
We do not knowingly collect personal information from children in violation of applicable law.
If you believe a child has provided personal information improperly, please contact:
info@euresell.com
16. Marketing Communications
Where permitted by law, we may send promotional communications relating to EUResell.
You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in those communications.
Even if you unsubscribe from marketing, we may still send necessary non-promotional communications relating to:
Orders
Accounts
Customer support
Security
Legal or service notices
17. Complaints
If you have concerns about how we process your personal information, please contact us at:
info@euresell.com
You may also have the right to lodge a complaint with the data-protection authority responsible for your jurisdiction.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
Changes to our services
Changes to our processing practices
Legal or regulatory developments
Operational requirements
When this Privacy Policy is updated, we will publish the revised version and update the Last updated date.
19. Contact
For questions about this Privacy Policy, our privacy practices, or to exercise your privacy rights, contact:
EUResell
Email: info@euresell.com
For applicable data-protection purposes, EUResell is the data controller where it determines the purposes and means of processing personal information.